Samsung GT-B5330 Uživatelský manuál

Zanin (GT-B5330) “My New Social Communication” Product Offering Guide V1.3 1

1 11.7mm 13.5mm XT-311 Asha303 Zanin - Sleek line shape looks Young & Stylish 118.9 X 59.3 X 11.7mm + 1.8 mm 13.9mm + 2.2mm  Compact &

2000 998 720 0 500 1000 1500 2000 25001 DMIPS MSM7227 (ARM11 600MHz) BCM21550 (ARM11 832MHz) * ARM11 = 1.2 DMIPS / MHz Cortex A9 = 2.5 DMIPS / MHz ※

1 - Sufficient Memory Space for Smart Phone User Zanin 2Gb(ROM) + 1Gb(RAM) Asha303 4GB(eMMC) +4Gb(RAM)  Sufficient Memory Space 4. Unique Sales

1 Home screen Folders by dragging one onto another Rich & Resizable Widgets Customizable Favorites Tray  The Latest OS “ICS” in Zanin 4.

1 New Menu UI & Holographic 3D effect ICS Gingerbread Jump directly to camera Pull down notifications window New Lock screen actions  The

1 Spell-checker Swipe to dismiss notifications, recent apps, browser tabs (Lock + Volume Down) Buttons to snap a screenshot  The Latest OS “ICS”

1  The Latest OS “ICS” in Zanin - Powerful Internet Browsing : Rich and Convenient Experience 4. Unique Sales Point Sync Chrome Bookmarks Bro

1  The Latest OS “ICS” in Zanin - Improved E-mail : Easier to Send, Read, and Manage 4. Unique Sales Point Advance view with new Action bar A

Set Mobile Data Limit App Data Usage Control - New Controls for Managing Network data usage Rich Graphical Views 1  The Latest OS “ICS” in Zani

1 - Just One Step to access “ChatON”  Enrich Your Social life Pre-loaded ChatON dedicated ChatON Key 4. Unique Sales Point Best Service Pr

Contents 1. Product Overview 2. Target Segments & Key Needs 3. Product Positioning 4. Unique Sales Point 5. Accessories 6. Appendix 1 2 3 4 5 6

Sharing not only text but image, video & voice Group chat & Micro Community Animation Message (Hand drawing function) Can check your inter

- Useful Apps & Widgets  Enrich Your Daily life 4. Unique Sales Point Best Service Provider 3 Game Hub S-Planner Quick Office Easy to

1  Things for your uniqueness - Various Embedded Youth Theme UI 4. Unique Sales Point Youth Theme Wallpaper Youth Theme Font Best Service

Image Acc. name Standard Battery (Li-ion, 1200mAh) QSG (Quick Start Guide) Travel Adapter (micro USB) CONFIDENTIAL After-Market Items Image Acc. nam

6. APPENDIX 24

6. Appendix : Simple Spec Slider (V) Slider (H) Folder Bar 3x4 QWERTY No keypad Capacitive Resistive Non-Touch Design Form Factor Facts Stateme

Zanin Nokia Asha303 Design Launch „12.07 „11. 12 OS ver. Ice Cream Sandwich S40 Chipset BCM21654 (850MHz) < 1GHz Dimension 118.9 x 59.3 x 11.7

Zanin BB CURVE8520 Design Launch „12.07 ‟09.07 OS ver. Ice Cream Sandwich Blackberry OS 6.0 Chipset BCM21654 (850MHz) >> 512MHz Dimension 118

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Positioning Most Affordable ICS Smartphone Model Zanin (GT-B5330) Launch Date 7th Aug (SRA) Target Segment Predecessor Primary Competitor Secondar

Social Media Tribe 46 54 GENDER Male Female Demographics Product Usage Key Buying Factors 17 33 27 13 36-45 yrs AGE 13-18 yrs 19-25 yrs Multiple Commu

2011 2H 2012 1H 2012 2H ’11.09 3MP/HSDPA7.2 2.6” LQVGA TFT ARM11 832Mhz Gingerbread G Y Pro Duos ’12.08 5MP/HSUPA5.76 2.6” LWHVGA TFT Cortex A9 800M

Samsung Competitor Zanin + ICS + 3.0” Display + Multi Touch + Internal Memory + BT High Speed ’11.09 HSDPA 7.2Mbps 2.6 ” LQVGA (SingleTouch) 3M FF

Full Best Service Provider New & Sleek Design Powerful CPU The Latest OS “ICS” 3.0” QVGA Portrait LCD QWERTY Keypad ChatON Preload Dedi

New & Sleek Design 1  New type of Qwerty Bar with Portrait LCD 3.0” QVGA Portrait LCD

New & Sleek Design 1  New type of Qwerty Bar with Portrait LCD - Enhanced Usability &