Samsung Instinct Uživatelský manuál stáhnout pdf

CHALLENGE

Sprint was looking for a meaningful way to interact with its audience for the

newly launched, high-end Samsung Instinct™ phone. Their goal was to reach

male, early adopting data enthusiasts, who rated entertainment and gaming as

important lifestyle choices.

CREATIVE SOLUTION

In conjunction with the global launch of the Xbox LIVE

independent video

channel, Sprint strategically positioned itself as the exclusive sponsor of the

“The Guild,” a popular Internet series about online gamers. Users could

download “The Guild” episodes for free from a Sprint Branded Destination

Experience (BDE) page within the LIVE environment. The Sprint brand was

woven throughout the BDE with custom content such as product videos,

wallpapers and gamer pics. Sprint also sponsored Xbox LIVE points and game

previews, and even invited gaming gurus to interview cast members from

The Guild. The show was also available across two other Microsoft

platforms – MSN video and Zune Marketplace, so users could view episodes

on their TV, PC or Mobile device.

CAMPAIGN RESULTS

The campaign exceeded expectations with:

• 2.1 million Sprint sponsored “The Guild” episode downloads from

Xbox LIVE and a 40% lift in trafc on the watchtheguild.com

website after the launch of the Xbox LIVE campaign

• Over 5.1 million total views of Sprint-sponsored content across Xbox

LIVE, Zune and MSN Video

• Strong ad click through rates averaging over 2%

SPRINT BOOSTS BRAND RATINGS AND PURCHASE INTENT WITH VIDEO

SPONSORSHIP ON XBOX LIVE

Advertisers’ results are based on individual factors.

This document is for informational purposes only.

MICROSOFT MAKES NO WARRANTIES, EXPRESS

Microsoft and Xbox LIVE are either registered

trademarks or trademarks of Microsoft Corporation in

the United States and/or other countries. The names

of actual companies and products mentioned herein

may be the trademarks of their respective owners.

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SPONSORSHIP ON XBOX LIVE 1

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Strany 1 - SPONSORSHIP ON XBOX LIVE

CHALLENGE Sprint was looking for a meaningful way to interact with its audience for the newly launched, high-end Samsung Instinct™ phone. Their goal w

Strany 2

RESEARCH RESULTSSprint’s Xbox LIVE campaign yielded compelling lifts in brand awareness, favorability and purchase intent along with high exposure fo

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